My Royal Heinie

Let’s start out by applauding the perfect name for this product. First-time moms know that their baby’s heinie gets more daily attention and loving care than any other body part, demanding the biggest array of products (diapers, wipes, lotions, rash cream). My Royal Heinie™ is a snappy little organizer to take all of those products to go.

The ads claim that the bag can hold six diapers and a large stack of wipes (we found this to be true although it leaves little extra room to store items in the side pockets). The bag’s real strength is in the details. There’s an easy-to-reach front location of the wipes dispenser—really handy since wipes can be used for things other than heinies, such as wiping down a shopping cart handle or toilet seat. The dispenser does a pretty good job of retaining the moisture of the wipes. One mesh inner pocket and a zippered outer pocket can hold creams, a cell phone, and other small items (depending on how stuffed it already is with diapers!). The wristlet handle smartly unsnaps and lengthens to convert to a shoulder bag. There’s even a keychain attachment to hold a small bottle of sanitizer.

It’s made of polyester duck, a lightweight durable fabric that’s stain and water-resistant and machine washable. They come in a variety of patterns with mod names like “Miami Juice” and “Chocolate Kiss.” Matching diaper changing pads are available for $8.

Each bag is pretty pricey at $38 but it’s a good-looking, functional product and after your baby has outgrown diapers, you can use it as a regular bag or give it to an expecting friend who’d probably welcome it as a hand-me-down. My Royal Heinies™ are available at high-end stores in 12 states and Canada or online at www.myroyalheinie.com.