It’s no secret that Tyson is a friend to families. In fact, their website proclaims their gratitude to moms everywhere “who fight the good fight against picky eaters, one meal at a time,” and they they’ve long asserted their commitment to families, communities, and the environment. But, recently, Tyson has taken an even greater step towards being mom-friendly. In fact, with $70 million behind their newest campaign, it’s more of a Superman-sized leap.
Along with the new “thank you, Mom” campaigns, Tyson is introducing chicken with no antibiotics or artificial ingredients, something today’s healthy families have been waiting for. While no one disputes antibiotic free is healthier, many lament the usually much-higher prices charged for such products, though over 90% of consumers say they would like to see more natural chicken widely available. So Tyson is stepping in to help moms everywhere by not only bringing them healthier products, but also by offering them at more affordable prices. With chicken that is 100% natural, moms no longer have to worry about the effects antibiotics may have on either their families or the environment.
The new ads begin in July, and the new, healthier chicken is hitting stores now. With its new products, Tyson has proven once again that they know what moms want, and it seems worth a round of applause for such a large-scale decision that will keep our families happier and healthier than ever.